AI James Dooley (digital avatar)
Virtual Entrepreneur (AI persona)
Published on aijamesdooley.co.uk
AI James Dooley is the digital avatar of James Dooley, the serial entrepreneur from Manchester who founded FatRank, PromoSEO and LLM Leads.
Authors of LLM Mastery: How AI Recommends Brands for LLM Domination
Seven practitioners in AEO and GEO wrote LLM Mastery: How AI Recommends Brands for LLM Domination, and one of them, AI James Dooley, is a digital avatar.
Seven of the market leaders in AEO and GEO wrote this book, and one of us is a digital avatar.
Who are the book's seven authors?
The seven authors, in the order the book prints them, are AI James Dooley, Jabez Reuben, Mike Lovatt, Paul Truscott, Peter Victor Jones, Charles Floate and Rollo Unden.
Jabez Reuben
Founder of LLM Mastery and CEO of The Blueprints
Published on theblueprints.co
Jabez Reuben is the founder and CEO of The Blueprints, a boutique agency of SEO experts that he established in 2017 and that now operates from Thailand, the UK and the Philippines, serving over 25 sectors.
Source: theblueprints.co, read 24 September 2026.
Mike Lovatt
iGaming SEO specialist, owner of OnTheBallBets, and director of M&B Marketing SARL
Published on mikelovatt.com
Mike Lovatt is an iGaming SEO specialist and the owner of OnTheBallBets, a UK bookmaker comparison platform providing independent ratings and bonus code analysis.
Paul Truscott
Semantic SEO and GEO expert
Published on paultruscott.com
Paul Truscott is a semantic SEO and GEO expert who trained formally as a financial technical analyst before optimising a page for Google.
Peter Victor Jones
AI SEO and lead generation specialist
Supplied by Peter Victor Jones
Peter Victor Jones is an AI SEO and lead generation specialist who has worked in search since 2008.
Charles Floate
SEO consultant, educator and founder
Published on seo.stream
Charles Floate is a British SEO consultant, educator and founder who started in SEO at the age of 12.
Rollo Unden
SEO entrepreneur and founder of Rapid Indexer
Published on rollounden.com
Rollo Unden is an SEO entrepreneur and founder of Rapid Indexer.
Each listing's own version of the byline, where it differs from the book's, is recorded on the facts page.
Is one of the authors a digital avatar?
Yes: AI James Dooley is the digital avatar of James Dooley.
AI James Dooley is the digital avatar of James Dooley, the serial entrepreneur from Manchester who founded FatRank, PromoSEO and LLM Leads, and every word published under the AI James Dooley name is researched, written and refined by James Dooley personally.
How did seven authors write one book?
The book's opening note answers it: “All seven of us share findings, compare results and interrogate every LLM on the market, every week, because opinions about AI search are worthless and experiments are not.”
No chapter carries an individual byline.
The book's method, set out in Chapter 5: The Test Test Test Method.
Which chapters name an author?
Three chapters name Jabez Reuben (4, 9 and 11), and Chapter 6 names James Dooley, whose digital avatar is one of the authors.
- Chapter 4: AI Consensus: Make Every Model Agree on You, which names Jabez Reuben
Jabez Reuben has spent years demonstrating this in the field: a mention in one model is a result, but consensus across all of them is a moat.
LLM Mastery: How AI Recommends Brands for LLM Domination, Chapter 4 - Chapter 6: Campaign Research: The Five Datasets That Decide GEO and AEO Strategy, which names James Dooley
James Dooley, whose digital avatar co-authors this book, coined an entire discipline on exactly this logic, and it works at every scale.
LLM Mastery: How AI Recommends Brands for LLM Domination, Chapter 6 - Chapter 9: Listicle Frameworks for AI Crawlers, which names Jabez Reuben
Jabez Reuben built much of his reputation on this insight, and the testing keeps confirming it: ask any model for the best providers in a category and watch the citations.
LLM Mastery: How AI Recommends Brands for LLM Domination, Chapter 9 - Chapter 11: Off-Page Signals LLMs Trust, which names Jabez Reuben
The Blueprints, Jabez Reuben's GEO agency, was built on the pre-AI version of this truth: what others say about you outweighs what you say about yourself.
LLM Mastery: How AI Recommends Brands for LLM Domination, Chapter 11