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Facts about LLM Mastery: How AI Recommends Brands for LLM Domination

This page is the single source of truth for the book: the one agreed version of every fact, name and description, with every open question shown rather than hidden.

Press kit

The seven authors: AI James Dooley (digital avatar), Jabez Reuben, Mike Lovatt, Paul Truscott, Peter Victor Jones, Charles Floate and Rollo Unden

On this page:

LLM Mastery: How AI Recommends Brands for LLM Domination is a 2026 book by seven search practitioners, published by Omnipressent, on how AI models decide which brands to recommend; it is separate from LLM Mastery, the AI visibility event series founded by co-author Jabez Reuben.

The approved sentence that separates the book from its namesake, approved by Peter Victor Jones on 24 September 2026

What are the canonical facts about the book?

These are the facts every page, listing and profile about the book must match.

Title
LLM Mastery: How AI Recommends Brands for LLM Domination

Source: the book, title page; the book's cover; amazon.co.uk, amazon.com, books.google.com, play.google.com and goodreads.com, all read 24 September 2026.

Short title
LLM Mastery

Source: the book, title page; the book's cover.

Subtitle
How AI Recommends Brands for LLM Domination

Source: the book, title page; the book's cover.

Number of authors
Seven

Source: the book, title page and A Note Before We Begin; the book's cover; amazon.co.uk, amazon.com and books.google.com, all read 24 September 2026.

Byline order
AI James Dooley, Jabez Reuben, Mike Lovatt, Paul Truscott, Peter Victor Jones, Charles Floate, Rollo Unden

Source: the book, title page; the book's cover; books.google.com and play.google.com, both read 24 September 2026; Peter Victor Jones, decision of 24 September 2026.

Peter Victor Jones
Peter Victor Jones (also known as Peter Jones)

Source: Peter Victor Jones, decision of 24 September 2026; petervjones.com, read 24 September 2026.

Publisher
Omnipressent

Source: Peter Victor Jones, confirmation of 24 September 2026; books.google.com and play.google.com, both read 24 September 2026.

Registered company
None. No company named Omnipressent is on the register (Companies House search, checked 24 September 2026).
Copyright
© 2026 AI James Dooley, Jabez Reuben, Mike Lovatt, Paul Truscott, Peter Victor Jones, Charles Floate and Rollo Unden

How it was settled is recorded with the conflicts below.

Format
Ebook, on Kindle and on Google Play Books

Source: amazon.co.uk, amazon.com and play.google.com, all read 24 September 2026.

ASIN
B0HKR7SDCJ

Source: amazon.co.uk and amazon.com, both read 24 September 2026.

Google Books ID
FQwQEgAAQBAJ

Source: books.google.com and play.google.com, both read 24 September 2026.

ISBN
Not issued

Source: amazon.co.uk, amazon.com, books.google.com and play.google.com, all read 24 September 2026.

Publication date
23 September 2026, the first edition's date

Source: the Kindle edition: amazon.co.uk, amazon.com and goodreads.com, all read 24 September 2026; the Google Play edition: play.google.com, read 24 September 2026.

Price
Per edition, as listed on 24 September 2026: Kindle GBP 1.50 on amazon.co.uk and USD 2.00 on amazon.com; Google Play GBP 8.49, more than five times the Kindle price. Both prices are intended.

Source: amazon.co.uk with a London delivery location, amazon.com with a New York one and play.google.com in the UK store, all read 24 September 2026; Peter Victor Jones, confirmation of 24 September 2026.

Language
English, with British spelling

Source: the book, A Note Before We Begin and Chapters 1, 2, 7 and 10; amazon.co.uk and books.google.com, both read 24 September 2026.

Subject category
Business & Economics / E-Commerce / Search Engine Optimization

Source: books.google.com and play.google.com, both read 24 September 2026.

Page count
None for the book as a whole. Per edition: Kindle 36, Amazon's estimate; Google Play 20

Source: 36 pages: amazon.co.uk and goodreads.com, both read 24 September 2026; 20 pages: books.google.com and play.google.com, both read 24 September 2026.

Structure
A Note Before We Begin, an unnumbered Introduction, Chapters 1 to 14, and a closing section, Take Action

Source: the book, every heading from A Note Before We Begin to Take Action.

Length
6,256 words

Source: the book, full text, counted 24 September 2026.

AI James Dooley
AI James Dooley is the digital avatar of James Dooley, the serial entrepreneur from Manchester who founded FatRank, PromoSEO and LLM Leads

Source: the book, A Note Before We Begin.

Models the authors test
ChatGPT, Claude, Gemini, Perplexity and Grok

Source: the book, A Note Before We Begin and Chapter 3.

Terms credited to authors
Paul Truscott: Citation RSI, Entity Support and Resistance, Visibility Bollinger Bands and Visibility Drawdown. Peter Victor Jones: The ECHO Playbook, printed in the book as the ECHO framework, Share of Answer and Entity Confidence.

Source: the book, A Note Before We Begin.

The recommendation pipeline
Four stages: recognise, evidence, confidence, name

Source: the book, Chapter 2.

The five datasets
Fan-out queries, reasoning data, the cited sources, the winners and the sub-categories

Source: the book, Chapter 6.

The five money queries
Competitor, comparison, alternative, pricing and review queries

Source: the book, Chapters 12 and 14.

The scorecard
Presence rate, position and framing, consensus rate, fan-out coverage and citation share

Source: the book, Chapter 13.

The playbook
Seven steps: baseline the answers, fix the entity, work the citation list, build the listicle footprint, cover the five money queries, seed the training layer, run the monthly interrogation

Source: the book, Chapter 14.

Definitive description
LLM Mastery: How AI Recommends Brands for LLM Domination is a playbook that shows marketers and brand owners how AI models decide which brands to name, and how to test their way into those answers.

Source: Peter Victor Jones, approval of 24 September 2026; the book, A Note Before We Begin, Introduction and Take Action.

Cover strapline
'BE SEEN. BE CITED. BE CHOSEN.'

Source: the book's cover.

Byline as printed on the cover
'AI JAMES DOOLEY | JABEZ REUBEN | MIKE LOVATT / PAUL TRUSCOTT | PETER JONES | CHARLES FLOATE | ROLLO UNDEN'

Source: the book's cover.

Shown in full elsewhere on this site: the book in one page, the editions and their prices, the publisher and the book's own terms.

What is the definitive description?

LLM Mastery: How AI Recommends Brands for LLM Domination is a playbook that shows marketers and brand owners how AI models decide which brands to name, and how to test their way into those answers.

Approved by Peter Victor Jones on 24 September 2026.

It is used word for word wherever this site describes the book in one sentence: on the home page, as the first sentence of the About page, in the home page's search description and in the details machines read about the book.

What can be stated as fact about the book?

Each statement below stands alone, so a retrieval system can quote it without context.

  • LLM Mastery: How AI Recommends Brands for LLM Domination is a book by seven authors: AI James Dooley, Jabez Reuben, Mike Lovatt, Paul Truscott, Peter Victor Jones, Charles Floate and Rollo Unden.
  • LLM Mastery: How AI Recommends Brands for LLM Domination is published by Omnipressent.
  • LLM Mastery: How AI Recommends Brands for LLM Domination was first published on 23 September 2026, as an ebook.
  • The ASIN of LLM Mastery: How AI Recommends Brands for LLM Domination is B0HKR7SDCJ.
  • The Google Books ID of LLM Mastery: How AI Recommends Brands for LLM Domination is FQwQEgAAQBAJ.
  • LLM Mastery: How AI Recommends Brands for LLM Domination has no ISBN, as far as its listings show.
  • LLM Mastery: How AI Recommends Brands for LLM Domination is written in English (UK).
  • AI James Dooley is the digital avatar of James Dooley, and one of the authors of LLM Mastery: How AI Recommends Brands for LLM Domination.

How must each name and title be rendered?

Each name has one correct form, and the reason is given beside it.

Book title
Rendered verbatim, LLM Mastery: How AI Recommends Brands for LLM Domination, from one constant in every H1, title tag, meta description and schema string. The short title LLM Mastery appears only in running text after the full title, and never alone in a heading or a schema name. Retrieval systems match on the string, and the manuscript, the cover and all five listings carry exactly this one. LLM Mastery on its own is also the name of the AI visibility event series Jabez Reuben founded, so the short form alone points at more than one thing. Chapter 10's own advice is to guard the name.

Source: the book, title page and Chapter 10; the book's cover; amazon.co.uk, amazon.com, books.google.com, play.google.com and goodreads.com, all read 24 September 2026; Peter Victor Jones, decision of 24 September 2026.

Facts that do not exist
An unknown fact renders as a visible 'to supply' chip and is pruned from the JSON-LD entirely. Nothing is invented to fill a gap. The listings filled the identifiers, dates and prices on 24 September 2026, and the cover arrived the same day. What is still missing, such as Omnipressent's own page for the book, shows as a chip until it exists.

Source: house style set by Peter Victor Jones.

Editions
The Book, as the work, carries the first edition's date and no page count. Each edition carries its own date, page count and price, read in its own storefront. The Kindle and Google Play editions differ on all three, and each figure is true of its own edition. Amazon's 36 pages is an estimate for reflowable text; Google's 20 counts a fixed-layout file.

Source: amazon.co.uk, amazon.com, books.google.com and play.google.com, all read 24 September 2026.

Chapter attribution
No chapter names an author, because the manuscript attributes none. Four chapters mention Jabez Reuben or James Dooley in their text (Chapters 4, 6, 9 and 11). Those are references to their work, and treating them as bylines would invent an attribution.

Source: the book, every chapter heading, and Chapters 4, 6, 9 and 11.

The Introduction
Listed with the chapters as an unnumbered Introduction. It never renders as Chapter 0 or Chapter 1. The manuscript heads it 'Introduction: Domination Is Being the Answer' with no number, and Chapter 1 begins after it.

Source: the book, Introduction and Chapter 1.

The avatar
AI James Dooley is introduced as the digital avatar of James Dooley at the first mention on any page that names him, in the manuscript's words. The book discloses the avatar in its first sentence and in the avatar's own introduction. A reader meeting the name cold would otherwise take the avatar for a person.

Source: the book, A Note Before We Begin.

Byline and names
The byline renders in the book's own order, with Peter Victor Jones in the long form everywhere the site names him, and 'Peter Jones' recorded as his other name. A verbatim quotation of the manuscript keeps 'Peter Jones' as printed. Peter Victor Jones decided both on 24 September 2026. The long form matches petervjones.com and the imprint's four other book sites, and under the short form Goodreads filed this book under a shared 'Peter Jones' profile belonging to other writers.

Source: Peter Victor Jones, decision of 24 September 2026; the book, title page; petervjones.com and goodreads.com, both read 24 September 2026.

The LLM Mastery event series
Linked only from Jabez Reuben's author page, as the event series he founded, and never as the Book's, the WebSite's or any Person's sameAs or url. The book is separate from the event series and only shares its name, as Peter Victor Jones decided on 24 September 2026. The one true tie is that co-author Jabez Reuben founded it, so his page is the place that says so. Any other link to it, from the book's own pages or its records, would tell a machine the two are one thing.

Source: Peter Victor Jones, decision of 24 September 2026; the book, A Note Before We Begin; x.com, read 24 September 2026.

The cover
Shown as published: never cropped, recoloured or redrawn, and nothing from it reused in the site's own design. It is the Amazon original, used on the instruction of Peter Victor Jones, and it carries other companies' marks: OpenAI's logo and the Gemini, Claude, Perplexity, Copilot and Grok marks.

Source: the book's cover; Peter Victor Jones, instruction of 24 September 2026.

Numbers
Every number on the site comes from the book, attributed to it, or from a listing record, with the date it was read. Numbers beat adjectives only when they are real. The book's own figures are its claims and are attributed to it.

Source: house style set by Peter Victor Jones.

Superlatives
Superlatives appear only inside verbatim quotation, attributed to their source: the book, or a person's own site describing them. The manuscript calls its authors 'market leaders' and Jabez Reuben 'a leading pioneer', both in its opening note, and the avatar's own site calls it 'the UK's first AI influencer entrepreneur'. Those are their words, quoted as such; the site does not repeat them in its own voice.

Source: house style set by Peter Victor Jones; the book, A Note Before We Begin; aijamesdooley.co.uk, read 24 September 2026.

Coined terms
A term the manuscript credits to an author is rendered with that credit and links to the author's own definition page. The manuscript credits Paul Truscott with four terms and Peter Victor Jones with three, and defines none of them. paultruscott.com and echoplaybook.com publish the definitions, and one page owning each definition keeps it from drifting.

Source: the book, A Note Before We Begin; paultruscott.com, paultruscott.com, paultruscott.com, paultruscott.com, echoplaybook.com, echoplaybook.com and echoplaybook.com, all read 24 September 2026.

Em dashes
None anywhere in rendered output. House style. The manuscript contains no em or en dashes at all (its only non-ASCII character is a byte-order mark at the start of the file), so no verbatim quotation needs an exception.

Source: house style set by Peter Victor Jones; the book, full text, checked 24 September 2026.

The publisher
Omnipressent, stated without qualification in the Book schema. Confirmed by Peter Victor Jones on 24 September 2026 and named on the Google Books and Google Play records. The manuscript names no publisher and the Amazon listing has no publisher line; both are gaps at the source, and neither casts doubt on the publisher.

Source: Peter Victor Jones, confirmation of 24 September 2026; books.google.com and play.google.com, both read 24 September 2026.

The seven authors' names, in the book's order:

The authors' records

Which facts are still in conflict?

Fifteen conflicts are recorded here, seven of them still open, and each is shown with its sources and its resolution.

Everything on this page is the agreed version of the facts about LLM Mastery: How AI Recommends Brands for LLM Domination. The book went on sale as an ebook on 23 September 2026, and its manuscript, its cover and its listings do not agree on everything. Where they differ, the difference is printed here with the source on each side, because a book about how machines resolve a contradictory record should not hide its own.

The approved definitive description is on none of the listings yet

Recorded elsewhere Right now an AI model is answering a buying question about your market, and for most brands the answer is silence.

Canonical LLM Mastery: How AI Recommends Brands for LLM Domination is a playbook that shows marketers and brand owners how AI models decide which brands to name, and how to test their way into those answers.

Amazon and Google carry the same marketing copy, opening 'Right now an AI model is answering a buying question about your market, and for most brands the answer is silence.' petervjones.com/books/llm-mastery/ uses the same copy, and Goodreads has no description at all. Approved by Peter Victor Jones on 24 September 2026. This site uses it word for word, and the listings still open with their older copy. Source: Peter Victor Jones, approval of 24 September 2026; amazon.co.uk, amazon.com, books.google.com, play.google.com, petervjones.com and goodreads.com, all read 24 September 2026.

Open at the listings, 24 September 2026

The two editions differ on date and page count

Recorded elsewhere Kindle Edition, 20 pages, 24 September 2026

Canonical The book: 23 September 2026, the first edition's date, and no page count. Kindle: 23 September 2026, 36 pages, Amazon's estimate. Google Play: 24 September 2026, 20 pages.

Amazon.co.uk, Amazon.com and Goodreads give 23 September 2026 and 36 pages. Google Books and Google Play give 24 September 2026 and 20 pages, with a fixed layout. The co-author page petervjones.com/books/llm-mastery/ gives 'Kindle Edition', '20 pages' and '24 September 2026', which pairs Amazon's format with Google's figures. Resolved at edition level: each edition carries its own date and page count, and the Book, as the work, takes the first edition's date and no page count. petervjones.com still pairs the Kindle format with Google's figures. Source: amazon.co.uk, amazon.com, goodreads.com, books.google.com, play.google.com and petervjones.com, all read 24 September 2026.

Open at petervjones.com, 24 September 2026

Amazon lists the authors in a different order

Recorded elsewhere AI James Dooley, Jabez Reuben, Mike Lovatt, Peter Jones, Paul Truscott, Rollo Unden, Charles Floate

Canonical AI James Dooley, Jabez Reuben, Mike Lovatt, Paul Truscott, Peter Victor Jones, Charles Floate, Rollo Unden

The book's title page, the cover and Google Books give the order above. Amazon's contributor fields, and Goodreads after them, give 'AI James Dooley, Jabez Reuben, Mike Lovatt, Peter Jones, Paul Truscott, Rollo Unden, Charles Floate'. Amazon's own description text uses the manuscript order. This site follows the book's own order, which the manuscript and the cover share, as Peter Victor Jones decided on 24 September 2026. Amazon's contributor fields, and Goodreads after them, still show the other order. Source: the book, title page; the book's cover; books.google.com, amazon.co.uk, amazon.com and goodreads.com, all read 24 September 2026; Peter Victor Jones, decision of 24 September 2026.

Open at the listings, 24 September 2026

Goodreads has split AI James Dooley into two author profiles

Recorded elsewhere A.I. James Dooley

Canonical One Goodreads author profile for the avatar, under the name the manuscript prints: AI James Dooley

This book's Goodreads record credits a new profile, 'AI James Dooley', which holds only this book and Procrastination Is the Assassination of All Destination. The avatar's nine earlier titles sit on the established profile 'A.I. James Dooley'. Chapter 10 describes what that does: 'thirty listicle placements under four name variants build four weak records instead of one strong one'. The same record files Peter Victor Jones under a shared 'Peter Jones' profile and Mike Lovatt under a different 'Mike Lovatt'. This site links the avatar's established records only and does not add the new Goodreads profile. onlinereputationmanagementforyourairesume.com already recommends renaming 'A.I. James Dooley', because no other record uses that form. The split also affects Procrastination Is the Assassination of All Destination. Source: goodreads.com, goodreads.com, goodreads.com, goodreads.com and goodreads.com, all read 24 September 2026; the book, Chapter 10.

Open at Goodreads, 24 September 2026

The Amazon listing names no publisher

Canonical Omnipressent

The Amazon.co.uk and Amazon.com product details carry no publisher line. Google Books and Google Play name Omnipressent. The manuscript names no publisher. This site names Omnipressent, as Google Books and Google Play do. The Amazon listing still has no publisher line. Source: amazon.co.uk, amazon.com, books.google.com and play.google.com, all read 24 September 2026; the book, full text, checked 24 September 2026.

Open at the listing, 24 September 2026

The title is not in the publisher's catalogue

Recorded elsewhere Omnipressent has published eight titles, all in 2026, between 20 July and 12 September.

Canonical Omnipressent publishes it

On 24 September 2026 omnipressent.com/books/ listed eight titles and said 'Omnipressent has published eight titles, all in 2026, between 20 July and 12 September.'. LLM Mastery was not among them, and no page existed at /books/llm-mastery/. This site names Omnipressent as the publisher. omnipressent.com does not list the title yet. Source: omnipressent.com and omnipressent.com, both read 24 September 2026.

Open at omnipressent.com, 24 September 2026

The book's name is also the name of something one of its authors founded

Canonical Separate: the book only shares its name with LLM Mastery, the event series.

The book's opening note introduces Jabez Reuben as 'founder of LLM Mastery and of The Blueprints', and the Amazon and Google descriptions repeat that he is 'the founder of LLM Mastery and The Blueprints'. The manuscript never says what LLM Mastery is. llmmastery.co, read on 24 September 2026, is a live business of that name, which describes itself as a community and event series for LLM visibility and sells tickets to 'A two-day conference on AI visibility & execution' on 14 and 15 November 2026 in Chiang Mai, Thailand. It names no founder and does not mention the book. Resolved by Peter Victor Jones on 24 September 2026: the book is separate from the event series and only shares its name. The approved disambiguating description and the approved FAQ answer say so. The site's structured record never links the Book to the event series as the same thing, as publisher, as brand or as sponsor. The event is linked only from Jabez Reuben's author page. The book is named in full wherever it is the subject, and never as LLM Mastery alone in a heading or schema name. llmmastery.com, a parked domain listed for sale, is never linked. Source: the book, A Note Before We Begin; amazon.co.uk, books.google.com, llmmastery.co, llmmastery.co/about and x.com, all read 24 September 2026; Peter Victor Jones, decision of 24 September 2026.

Resolved, 24 September 2026

Peter Victor Jones is printed without his middle name

Recorded elsewhere Peter Jones

Canonical Peter Victor Jones (also known as Peter Jones)

The book's byline and its introduction of him, the cover, Amazon, Goodreads and Google Books all print 'Peter Jones'. His own page for the book, petervjones.com/books/llm-mastery/, and the imprint's four other book sites use Peter Victor Jones. Peter Victor Jones decided on 24 September 2026 that the site renders Peter Victor Jones everywhere it names him, FAQ answers included, and records 'Peter Jones' as his other name. The long form matches petervjones.com and the imprint's four other book sites, and the short form has already misfiled this book on Goodreads under a shared 'Peter Jones' profile belonging to other writers. Verbatim quotations of the manuscript keep 'Peter Jones' as printed, and the cover is not edited. Source: the book, title page and A Note Before We Begin; the book's cover; amazon.co.uk, goodreads.com, books.google.com, petervjones.com and goodreads.com, all read 24 September 2026; Peter Victor Jones, decision of 24 September 2026.

Open at the listings, 24 September 2026

AI James Dooley is a digital avatar

Canonical AI James Dooley is the digital avatar of James Dooley, the serial entrepreneur from Manchester who founded FatRank, PromoSEO and LLM Leads

No conflict inside the book. Its opening sentence discloses that one author is a digital avatar, and the avatar's own introduction says every word published under the name is researched, written and refined by James Dooley personally. The Google Books author text adds claims the manuscript does not make. The site carries the disclosure wherever the avatar is named, and keeps James Dooley's own websites out of the avatar's profile links, as the imprint's other book sites do. Source: the book, A Note Before We Begin; books.google.com, read 24 September 2026.

Resolved, 24 September 2026

The manuscript names two different sets of five models

Canonical ChatGPT, Claude, Gemini, Perplexity and Grok, the list in the opening note and Chapter 3

The opening note and Chapter 3 name ChatGPT, Claude, Gemini, Perplexity and Grok. The Introduction names ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces. The listing description rewrites the Introduction's sentence with Grok in it. The site quotes each passage as written and uses the Chapter 3 list wherever it states which models the authors test. Source: the book, A Note Before We Begin, Introduction and Chapter 3; amazon.co.uk and books.google.com, both read 24 September 2026.

Resolved, 24 September 2026

Terms the manuscript spells two ways

Canonical The glossary files each term once, under the name its chapter uses, with the other forms listed as its other names

Memory layer (Chapter 1) and training layer (the Introduction, Chapters 7 and 14, and Take Action) name the same layer, and Chapter 7 uses both. Agreement rate (Chapter 4) and consensus rate (Chapter 13) name the same measure. The cited sources (Chapter 6) are also the citation dataset (Chapters 8 and 11) and the citation list (Chapters 6 and 14, and Take Action). Money questions (Chapters 4 and 13) sit beside the five money queries (the Introduction, Chapters 2 and 14, and Take Action). The opening note says AEO and GEO; every later mention says GEO and AEO. Alternate names are recorded only where the text shows it means the same thing: memory layer for the training layer, agreement rate for consensus rate, and citation dataset and citation list for the cited sources. Money questions is not recorded as a variant of the five money queries, the Chapter 12 term, because the text does not show that it means the same five; the glossary lists it among the terms the book uses without defining. Source: the book, A Note Before We Begin, Introduction, Chapters 1, 2, 4, 6, 7, 8, 11, 13 and 14, and Take Action.

Resolved, 24 September 2026

Share of the answers and Share of Answer

Canonical Share of Answer is Peter Victor Jones's coined term, credited and linked to his own definition. 'share of the answers' is ordinary prose in this book.

The book's opening note credits Peter Victor Jones with coining Share of Answer, and the Introduction and Chapter 13 separately say domination is 'share of the answers'. The manuscript never says the two are the same term. echoplaybook.com defines Share of Answer as the percentage of AI-generated responses in which a brand appears. Not merged. The phrase 'share of the answers' is read as ordinary prose, and presence rate stays the book's own measure. The glossary links Share of Answer to its definition on echoplaybook.com and draws no equivalence the book does not state. Source: the book, A Note Before We Begin, Introduction and Chapter 13; echoplaybook.com, read 24 September 2026.

Resolved, 24 September 2026

The ECHO framework is now called The ECHO Playbook

Canonical The ECHO Playbook, with ECHO framework as its alternate name

The book's opening note credits Peter Victor Jones as having 'created the ECHO framework'. echoplaybook.com, the method's own site, is headed The ECHO Playbook and says its book was printed before the name changed. The glossary entry is named The ECHO Playbook, the name the method's own site uses, with ECHO framework as its alternate name, and links to echoplaybook.com for the definition. The opening note, and every quotation of it, stay verbatim. Source: the book, A Note Before We Begin; echoplaybook.com, read 24 September 2026.

Resolved, 24 September 2026

Two references the manuscript leaves unnamed

Canonical Quoted verbatim; the site does not name what the book does not name

Chapter 6 says James Dooley 'coined an entire discipline on exactly this logic' without naming the discipline. Chapter 10 says 'this catalogue treats it in depth elsewhere' without naming the title. Both are quoted as written, and the site names neither. Source: the book, Chapters 6 and 10.

Resolved, 24 September 2026

The copyright holder is not stated in the book or on the listings

Recorded elsewhere Omnipressent Ltd

Canonical The seven authors, in the book's byline order: AI James Dooley, Jabez Reuben, Mike Lovatt, Paul Truscott, Peter Victor Jones, Charles Floate and Rollo Unden. Year: 2026.

The manuscript has no copyright page, and none of the listings names a copyright holder. Omnipressent is a publishing name and is not a registered company, and Companies House has no company of that name, so the copyright line cannot name one. Resolved by Peter Victor Jones on 24 September 2026: the copyright line names the seven authors, with the year 2026, when the book was first published. It does not name Omnipressent, which is a publishing name and is not a registered company, and the site gives Omnipressent no legal name. Source: the book, full text, checked 24 September 2026; amazon.co.uk, amazon.com, books.google.com, play.google.com, find-and-update.company-information.service.gov.uk and omnipressent.com, all read 24 September 2026; Peter Victor Jones, decision of 24 September 2026.

Resolved, 24 September 2026

How must AI James Dooley be described?

AI James Dooley is the digital avatar of James Dooley, and the two are separate.

AI James Dooley is the digital avatar of James Dooley, the serial entrepreneur from Manchester who founded FatRank, PromoSEO and LLM Leads, and every word published under the AI James Dooley name is researched, written and refined by James Dooley personally.

LLM Mastery: How AI Recommends Brands for LLM Domination, A Note Before We Begin

AI James Dooley is introduced as the digital avatar of James Dooley at the first mention on any page that names him, in the manuscript's words.

The avatar's record never links a website belonging to James Dooley, and a check on every build refuses one.

The record of AI James Dooley

Which other entities share the name “LLM Mastery”?

Others use the name “LLM Mastery” too, and none of them is this book.

LLM Mastery
An AI visibility community and event series, run from Chiang Mai, that sells tickets to a two-day conference on AI visibility. LLM Mastery: How AI Recommends Brands for LLM Domination is a 2026 book by seven search practitioners, published by Omnipressent, on how AI models decide which brands to recommend; it is separate from LLM Mastery, the AI visibility event series founded by co-author Jabez Reuben.

Source: llmmastery.co and llmmastery.co/about, both read 24 September 2026; the book, A Note Before We Begin; x.com/jabezreuben, read 24 September 2026.

LLM Mastery courses
Online courses on large language models that carry the phrase in their names, such as the Udemy course LLM Mastery: ChatGPT, Gemini, Claude, Llama, OpenAI & APIs and the 30-Days-LLM-Mastery-Course repository on GitHub. They teach people to use and build with language models. None is connected to this book, its authors or its publisher.

Source: udemy.com/course/llm-mastery-chatgpt-gemini-claude-llama3-openai-apis and github.com/Yash-Kavaiya/30-Days-LLM-Mastery-Course, both read 24 September 2026.

AI/LLM Mastery Program
A four-book Kindle series by Michael Forsythe whose name contains the phrase. A different author, publisher and series, and its name only contains the phrase. No other book titled exactly LLM Mastery was found.

Source: amazon.com/amz-books/sdp/B0GPM444KK and openlibrary.org/search?q=%22LLM+Mastery%22, both read 24 September 2026.

LLM (Master of Laws)
The Master of Laws, a postgraduate academic degree in law, written LLM or LL.M. An academic qualification in law. This book uses LLM for AI models such as ChatGPT, Claude, Gemini, Perplexity and Grok.

Source: en.wikipedia.org/wiki/Master_of_Laws and lse.ac.uk/study-at-lse/graduate/llm, both read 24 September 2026; the book, Chapter 3.

Three of the authors share their names with other people, each told apart here: Mike Lovatt, Paul Truscott and Peter Victor Jones.

Mike Lovatt
A British trumpeter, with his own Wikidata item. A musician. This book's Mike Lovatt is an iGaming SEO specialist and the owner of OnTheBallBets, whose own site is mikelovatt.com. The trumpeter's record is never linked from this site.

Source: wikidata.org/wiki/Q29922048, read 24 September 2026.

Paul Truscott
A British professional boxer and former Commonwealth featherweight champion. A boxer. This book's Paul Truscott is Paul David Truscott, a semantic SEO and GEO expert whose own site is paultruscott.com.

Source: en.wikipedia.org/wiki/Paul_Truscott, read 24 September 2026.

Peter Jones
Peter David Jones, the English entrepreneur and investor on the BBC One series Dragons' Den. A television investor. This book's author is Peter Victor Jones, printed in the book as 'Peter Jones', an AI SEO and lead generation specialist whose own site is petervjones.com.

Source: en.wikipedia.org/wiki/Peter_Jones_(entrepreneur), read 24 September 2026.

This site never links these addresses as the book's own: llmmastery.co and llmmastery.com.

What third-party proof is recorded?

No reviews, press coverage or awards are recorded for the book as at 24 September 2026.

Nothing recorded yet

A review, an article or an award is added here only once it exists with a named source, a link and a date. None is written, requested or quoted from the authors themselves.

How is this page kept true?

Every value on this page is rendered from the same data as the rest of the site, so this page cannot disagree with the pages it governs.

Each build runs 47 checks, and a build that fails one is not published. Among them:

  • Every page title carries the book's exact title, once.
  • Every page has exactly one main heading.
  • The approved one-sentence description appears word for word wherever it is required.
  • Every list of the authors shows all of them, in the book's own order.
  • The avatar's record never links a website of the person it represents.
  • Every fact in the details a page gives machines is also in the page's visible text.
  • No page uses a dash as punctuation outside a quotation.
  • Sources are cited as the part of the book or the web address they come from.